The Swiss brand has grown from humble beginnings in 2008.  At the heart of our business is the belief that Quality, Style, and Joy should be present in everything we do.  These are the standards we hold ourselves to every day. They guide how we select our products, how we show up for our customers, and how we work together as a team. Every decision, big or small, is measured against these values.

Quality means doing things the right way, not the easy way. We’re thoughtful about what we offer and intentional about how it’s chosen, and delivered. We believe our customers deserve products and experiences that are dependable, well-crafted, and built to last. Excellence isn’t a finish line for us, it’s an ongoing commitment.

Style is about more than how things look. We value creativity, attention to detail, and a point of view that’s both timeless and fresh. Our goal is to deliver products that feel considered and customer service to match.

At the centre of it all is Joy. We believe joy shows up in meaningful service, in positive relationships, and in the pride we take in our work. It’s found in the moments when customers feel seen and supported, and when our team feels empowered, respected, and excited about what we’re building together.

We’re here to do business with purpose, care, and heart. By staying true to our values, we aim to create something that not only looks good and works well, but genuinely adds happiness—to our customers, our team, and our stakeholders.